PIKES PEAK OR BUST RODEO
Beefmobile wrangler Tracey Orsburn is ready for visitors at the Beefmobile’s booth at the Pikes Peak or Bust Rodeo in Colorado Springs, Colo., from Tuesday, July 8 to Sunday, July 13, 2008.

Diane Henderson of the Cattlemen's Beef Board judges beef at the Pike Peak or Bust Beef Cookoff.

Scott Stuart, NLPA CEO, (pink shirt, above),and Scharee Atchison, NLPA (center, below) hand out beef jerky samples during the Pikes Peak or Bust Rodeo Parade.

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